2014 Was the iPhone, Will 2015 Be the Year of the Apple Watch?

Published On February 4, 2015 | Tech Business

In the last quarter of 2014, Apple sold a whopping 74.5 million iPhones, exceeding expectations of all sorts and breaking multiple records. Reasons behind such success can be granted to the long-awaited Apple entrance of bigger screens with the iPhone 6 and iPhone 6 Plus, which allowed the tech innovator to catch up to the rest of the “phablet” competition.

A total of $51.2 billion dollars was generated from iPhone sales alone during the latest quarter of 2014. So what’s next?

With the highly anticipated release of the Apple Watch and the recent buzz and popularity surrounding smart wearables, the big question is – will 2015 be the year of the Apple Watch?

From smart hearing aids to smart fitness trackers and smart watches, smart wearables were a prominent theme at January’s Consumer Electronics Show, the world’s largest such gathering that features the latest and greatest technology to look out for.

The global wearables market is projected to grow at a compound annual rate of 35% over the next five years and although Apple was not an exhibitor at the annual CES event in Las Vegas, the company most definitely is in control of strategically placing a smart wearable in the marketplace. It is rumored to release the Apple Watch this April.

The Apple Watch’s Time Has Come

Like all other Apple products, the Apple Watch will be equipped with its trademark intuitive technology where the user experience is optimized. The tech giant will offer three distinctive collections – the Watch, Watch Sport and Watch Edition. Each style enables timekeeping, new ways to connect, health and fitness along with the usual features of the iPhone such as messaging, calling, watching video and playing music.

Apple is upselling the intimacy and personalization the watch brings to the table – it is wearable and small with intricate customization built to sense and adjust to individual touch and natural movements that wearers will feel as if the device is a part of them. It will blur the boundary between physical object and user interface. The starting retail price is around $349 – a cost that loyal Apple customers and curious potential first-time buyers can go for.

Apple Watch Rivals Lining Up

Apple will be among some fierce competitors this year in the tech arena – rivals like LG, Garmin, Alcatel and Samsung are in the market to play. Ranging from simple to complex designs to practical or flashy – each brand will add their signature touches to their version of smart watch. Predictions for the success of the Apple Watch, once it launches, are not surprisingly skewed toward positive. They are expected to be extremely coveted by tweens and will really ignite the trend in wearable technology. Industry experts foresee the Apple Watch accounting for two-fifths of smart watch shipments in 2015 and seizing control of just about half of the market share by 2017. It is a truly exciting time for smart wearable innovation and the Apple Watch will be integral to rallying the party.

– By Jessica Oaks



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