Cyber Monday a Bigger Success Than Expected
If you’re like most Americans, you may still be coming down from the holiday high that happened last week. No, we’re not talking about Thanksgiving, we’re talking about the modern shoppers’ holiday: Cyber Monday.
Though Black Friday has long been the start of the shopping season, Cyber Monday has slowly but surely begun to take front and center, since its beginnings in 2005. And as more people have access to laptops, smartphones and tablets, they’re finding less of a reason to wait in long lines or battle cold weather to get this year’s hot commodity.
Cyber Monday: The Numbers
This year, Cyber Monday wasn’t just good news for shoppers, it was good for retailers too, with projected sales outpacing 2012’s revenue by nearly 20 percent, according to IBM. Adobe Systems reported that a record $2.29 billion was spent on December 1. That is in stark contrast to this year’s Black Friday numbers, which took a dip for the first time since 2009.
While some experts may say that’s a sign of a slowing economy, others may say it’s just a sign of the changing times and the growth of our digital world. In fact, mobile site traffic (those using tablets and smartphones) accounted for 32 percent of site visits, a 45 percent increase from 2012. According to IBM, the average purchase for tablet users was $128.30, while those purchasing off of their smartphone spent about $110.95.
According to Visa, Inc. its customers alone spent $7.8 billion during Thanksgiving weekend, $2.6 billion of that on Cyber Monday, up 28 percent from a year earlier.
Amazon and eBay Win Big
Even more convenient than being able to do all of your shopping at your desk is being able to do all of your shopping on just one website. The popularity of Amazon and eBay became apparent this Cyber Monday as both retailers saw huge traffic spikes and purchase surges. Amazon’s Cyber Monday same-store sales jumped 46 percent from last year, while eBay’s climbed 32 percent, according to ChannelAdvisor Corp.
Another website that had good news to report was Groupon, which noted that it had the two biggest sales days ever in North America in the company’s history, and saw its shares jump 3.9 percent. In addition, Walmart.com said it had its biggest online sales day ever.
This Year’s Hot Items
If Cyber Monday sales are any indication of what’s on everyone’s wish list, then Santa will be giving out a lot of tablets this year. According to an economist at the Consumer Electronics Association, shoppers bought 1.4 million tablet computers from Walmart alone. And, according to PriceGrabber, Apple’s iPad and iPad Mini were the most clicked on items. The Kindle Fire also gained a lot of attention as Amazon hyped up the 8.9-inch Kindle Fire HDX and dropped the price for the 7-inch version to $179, a $50 discount.
Other well-selling items includes Xbox 360, which accounted for 31 percent of gaming sales, Beats by Dre headphones which were advertised for up to 50 percent off on eBay, and big-screen TVs like the 65-inch 1080p Samsung HDTV which went for $1,099.
— By Jessica Oaks