Networks Getting Into Live Streaming Shows

Published On August 12, 2013 | Tech Business

TNT and TBS made a big splash when the networks announced they would soon begin live streaming their content.

Turner Entertainment Networks President Steve Koonin revealed the news at the Turner Upfront presentation, held in New York in May, sharing that TNT and TBS would be the first entertainment networks to live stream content 24/7.

Bloomberg already live streams its news programming.

Other networks, like AMC and HBO, offer their television programming online, but not until after the programs originally air. It can take weeks for a show like Mad Men or Girls to appear on the network’s website.

In order to watch TNT or TBS in real-time on a smartphone or tablet device, a cable subscription is required. Subscribers can watch these channels on any mobile device — for example, an Apple iPad, Amazon Kindle, or Google Nexus.

“Tablets and smartphones become television sets, bringing new opportunities for us and for advertisers,” Koonin said.

There are two options to access content: either via the networks’ respective websites, or through two new apps called Watch TNT and Watch TBS. The apps are free to download, but require users to log in with their cable or satellite-provided account information.

In addition to live-streaming content through the smartphone and tablet apps and websites, TNT and TBS plan to add new platforms by the end of the year.

TNT and TBS Original Programming

This is great news for fans of TNT shows like Rizzoli & Isles, Falling Skies, Major Crimes, Perception, and Franklin & Bash, as well as fans of TBS’s Sullivan & Son. TNT will welcome new shows like King & Maxwell, 72 Hours, and Cold Justice, as well as The Hero, a reality competition series from Dwayne “The Rock” Johnson. TBS viewers can look forward to Deon Cole’s Black Box and Deal With It.

TBS also airs Cougar Town, Men at Work and Conan O’Brien’s late-night talk show.

Sports Coverage

Fans of college and professional sports are also in luck. TNT airs NBA coverage, including the regular season, playoffs and the All-Star Weekend, while TBS covers Major League Baseball, including the regular season and post-season games. Both networks air coverage of the NCAA Division I Men’s Basketball Championship.

Are Other Networks Live Streaming Their Content?

According to reports, ABC also announced in May that it would offer live streaming on mobile devices. However, this announcement came with several restrictions. For example, the offer was only open to certain New York and Philadelphia residents who subscribed to services that signed agreements with ABC and received a special authentication code for access. Also, the deal limited live streaming to the iPad, iPhone, Kindle Fire, and Samsung Galaxy devices.

It also appears that CBS will someday offer live streaming, as they made an investment in April in a company that works with local TV stations to live stream programs.

What networks or programs are you hoping to view via live streaming?

— By Jessica Oaks




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