Samsung Has Become the Top Cell Phone Brand of 2012
If you’ve visited a tech website in the last six months, then you’ve seen Samsung’s mobile campaigns hard at work. According to the company, the next big thing is already here. Whether Samsung is talking about the Galaxy Note 2, the S III or its own lineup of tablet computers, it doesn’t matter. The tech giant wants you to look no further than its own website for your every need. The company must be doing something right because numbers don’t lie.
By The Numbers-
According to a recent CNET article, Samsung has shipped twice as many smartphones than Apple. For three quarters, Samsung has dominated the market for more than 30 percent of market share, with Cupertino lagging behind at just 15 percent. Samsung has successfully doubled the number of units shipped since 2011, while companies like BlackBerry and HTC have seen significant decreases in market share since 2011. Consumers shouldn’t write off any individual company just yet, but the two major competitors are obvious. Others have a fair amount of catching up to do.
In A Galaxy Far Away-
Samsung’s success last year is largely due to a couple of big releases. First up is the Galaxy Note 2. The so-called “phablet” follows on the success of the original 5-inch beast that was neither phone nor tablet, but the inclusion of a stylus and some proprietary software and features produces a cult following. The follow-up garnered around 20 million sales, but it’s not even the most popular Samsung product.
The company has had great success with its Galaxy S series, each of which eventually winds up with all the major carriers in the United States. Samsung took a shot at fragmentation with the Galaxy S II, which is still fairly popular. However, it was the S III that took the world by storm in 2012. Both Mobile Communications (GSM) and Code Division Multiple Access (CDMA) options delighted consumers, who now have their choice of blue, red, and white among other colors. In fact, more than 30 million units sold last year, and T-Mobile won’t pick up the device until the beginning of April.
No doubt some of Samsung’s success has been attributed to the company’s willingness to upgrade older devices to new versions of Android. The original Galaxy Note and the Galaxy S II both saw updates to Android 4.0, also known as Ice Cream Sandwich. The Android 4.1 update will reach the Galaxy Nexus and Samsung Galaxy S III, while the Note 2 comes prepackaged with the newest version of the mobile operating system. This means that consumers have their choice of the newest features and the hardware that meets their needs.
Of course, all this form and function doesn’t come without a high price tag. The Note 2, with its smart stylus known as the S Pen, starts at $299 with a 2-year contract from AT&T. The price jumps to $649 without a contract. Prices vary with other carriers. In comparison, the Galaxy S III costs as much as $749 off contract and as little as $249 with a contract from Verizon. Shoppers can frequently find either Samsung mobile device for a great price from Amazon.
With the numerous great devices, and the various upgrades that are available, it’s no surprise that Samsung has become the top cell phone brand of 2012.